Graphic Design Basics

 Graphic design is a skill where professionals make visual content to deliver messages. It is an innovative craft and production that combines graphics, typography, and illustration to form an idea or concept. It uses a collection of design principles and methods to exclusively convey a specific message through a greatly visual medium. Graphic design is frequently used in combination with marketing and advertising for various brands. Whenever you see a logo, leaflet, or digital media ad that will catch your attention and you take a moment to check out what the design is for, you can witnessed the powerful method of visual communication that graphic design has formed.

Graphic design basics: 

If you plan to start learning graphic design, there are a numeral ways you can begin studying and practicing.  Whether you choose to study graphic design through proper courses and certifications, or you prefer to learn through freely available tutorials and resources, the basics that are going to learn will be the same but you have to keep certain things in mind before starting your learning journey, some of the key points are:

Start with the basics:

Before using a complicated software and practicing your first designs, it's essential to get a knowledge of the basics. Graphic design uses some key standards and techniques that every learner needs to know. Beginning with the basic knowledge of graphic design will form a proper level for your new skill that you can build on with more progressive methods over time. The graphic design basics that every beginner learner should make sure themselves with includes the main principles of design, such as:

• Alignment

• Color

• Contrast

• Space

• Proximity

• Hierarchy

• Repetition 

• Balance

Basic color theory and typography are the key components of graphic design as well and are vital for designers to learn. Study all of mentioned basics and familiarize yourself with common graphic design terms, so that you can have a prodigious framework of information that will help you in every upcoming projects.

Familiarize yourself with graphic design software:

Every designer should have to be able to study and direct graphic design software to generate their designs. But there are variety of choices out there, with changing structures, pricing, and comfort of practice. There are a lot of graphic designs varying from simple to complicated ones. For example; from the famous Adobe series like Illustrator, Photoshop, and InDesign, to all-in-one programs such as the CorelDRAW Graphics Suite, or even free alternatives online with narrow features, there are many graphic design software choices for every skill level.

Relate a few different choices to make sure you are choosing one that has sufficient features, comes under your budget, and has plenty of resources accessible such as help pages and tutorials. Graphic design software can be awesome when you're getting started. You should get an access to FAQs, walkthroughs, or video tutorials to learn and that can be very useful if you are just starting.

Continue learning about graphic design:

After learning the graphic design basics and choosing a software, the next thing is to practice as much as you can because practice makes perfect. Regular and frequent practice is one of the greatest ways you can improve your skills over time. Plus you can carry on improving your graphic design knowledge through design books, magazines, or blogs. If more communicating methods help you learn, you can learn through tutorials, workshops, and courses. This can be a better way to learn from more innovative designers and to connect with others.

Conclusion:

Graphic design is a valued skill that needs a lot of study and practice to master. It is always best to start with the basics, choose an ideal software that matches with your requirements, continue your learning, and most essentially you have to practice.

If you are looking for great looking design then contact Icon Advertising. https://icon-ad.com/advertising/services

Social Media Ecommerce Marketing

Social media ecommerce marketing is an act of using social media to endorse an online store, product, or service in order to drive more sales and connect with people via social media platforms like Facebook, Instagram, Pinterest or TikTok. Currently almost every brand get benefits from social media marketing, up to 80% believe that their struggles have been somewhat effective for their business.

A few characteristics of using social media on ecommerce marketing for effective result that you need to take into consideration are:

1: Relevancy and consistency

On social media being relevant means being original and creating your own quality content. Once you understand the nature and purpose of your business, your brand identity and the image you want to have, you will be able to comprehend what kind of content you should be making. You can create content centered to the products you’re selling and the sale you’re having with the aim of growing conversion, plus you can also work on posts and videos focused on brand building.

Your posts must have consistency, as it helps your posts appearing on peoples feed, which will keep your audience interested and involved. You also need to keep in mind that you are always going to have new audience visiting on your profile and they need to understand your brand and business with just a glance or a click So be careful about both the new and old audience.

2. Interact with your audience

You have to put an effort on your social media strategy, so the effective efforts of creating engagement is not an overnight work. Before sharing a content think about every post, that what is the purpose of that particular post, how is it going to catch attention and how can it engage your audience? Expert says, the more you engage your audience, the more they are going to promote you and your brand. This will also help you to know who they are, and why are they following you.

3. Collab with other social media accounts

Everyone on social media wants to increase their audience. Therefore discovering a right partner, business or person, that is willing to join you on a social media venture would be very beneficial. This can be done by enrolling prominent social media influencers to be your brand’s ambassador, or join other business. 

After having more followers, you acquire more to continue growing the number of people that interact with your brand, then you must start making use of tools and impressions to convert your audience into right customers.

4. Create brand trust

Brand trust is vital to any brand. Creating brand trust is compulsory if you wish to succeed in the business. For an online business, where people cannot touch, see and smell your product, they should have the guarantee that their data is safe with you once they place an order.  Brand trust cannot be made overnight, but with so much hard work put on your website looks, product delivery, customer service and other extents of your business, you are able to build that trust. It can be achieved by a well-planned social media strategy. Remember that social media is more than a device to entertain people and sell products, 

5. Advertise on social media

Social media advertising is the best tool you can use, and invest your money on. Just like Google Ad, you can choose how much money you need to invest, for how long, and to what kind of audience. You can try different kinds of photos, captions, demographics and time of posting and to each of them, check your website’s active rate. Testing campaigns is a never ending steps to social media advertising achievement.

6. Social Commerce

Social Commerce means selling your products direct from your social media account, instead of using social media to take people to your ecommerce website. It is an interesting tool that has been used by famous luxury fashion brands and popular restaurants and many more.

While everyone is on social media, as well as your competitors and you need to use it for your advantage by having a brand allied and active profile that engages customers, while creating a brand statement and selling products. Social media is much more than a tool. If you want for a trusted social media advertising agency in Dubai then get in touch with Icon Digital. https://digital.icon-ad.com/expertise/social-media-management 

 

What is Social Media Audit and Benefits of Doing a Social Media Audit?

 A social media audit is defined as a review of social media doings and how well they are meeting someone’s social media marketing plan’s and purposes.

Like accounting, an audit is an option to go through everything and have a glance at what’s right and what’s wrong. It is simply going step back to analyze what’s been happening and what you’ve been doing. It looks at the key performance signs and other metrics to see what’s functioning well, what need to be improved, and how you can optimize your social occurrence. If you have this information, then you can grow your audience and provoke more engagement.

 Benefits of doing a social media audit

As mentioned earlier a social media audit takes an in-depth look at your brand or services existing social media presence. The findings from the audit provide feedbacks that help to engage more customers and increase returns.

Professional feedback about your content with insights

A social media audit offers valuable feedback from an expert and the knowledge added is often the difference between receiving leads and dropping them. Solid strategies always get the right message to the right customer at the right time.

Social media conversions

Social media conversions let you know that you successfully made the people to do what you desired them to do. It might be possible that sometime companies basically don’t expect to convert with social media. And in some cases business owners are frustrated from absence of conversions. In both situations, a social media audit will identify areas for progress and help you observe the way to more conversions: influence more people, get more engagement, and increase leads and actions.

Discover opportunities to generate leads

Social media is based on pay-to-play concept now. Facebook ads when done effectively, there would be nothing more valuable for improving engagement and driving leads. If you’re presently running ads, a social media audit will analyze current strategies and provide further ad strategies to discover. If you’re not running Facebook ads, then the audit will provide steps to promote content, increase engagement and drive leads to your website.

Helps you stand against your competitors

Competition is the best thing that enables you to do your best. It’s helpful to be aware of the fact that why your customers choose you rather than your competitor. Assessing how your competitors use social media and revealing their strengths and weaknesses, give you a distinctive advantage. The social media audit will expose areas to ponder on to attract more customers.

Proper strategy and proven techniques

One of the greatest things about social media is that every step of the buyer’s life within the social media meets with useful content that engages them, including ads and other offers. Plus a social media audit will survey how, where and when you’re losing people in your social sales. 

Engaging them at every step involves proper strategy and proven strategies:

• Are you identifying organic leads through your social channels?

• Do you have a process for engaging and following on social media leads?

• Are you sharing specific pages or contents in social media platforms for the customers to acquire more?

A social media audit brings you harmony in life. It will help you explain your message so customers engage. So, these were just five of the benefits of Social Audits. For more information, do consider to visit Icon Advertising. 

6 Benefits of YouTube Ads for Your Business

YouTube advertising means advertising on YouTube, it promotes video content, in relevant search terms in YouTube Search. As Google owns YouTube, YouTube advertising is possible only through Google Ads. In YouTube advertising, businesses can utilize its video ad formats or use it in part with display campaigns. YouTube has over two billion monthly users, with 500 hours of video content uploaded every minute to the platform. Each visitor spends minimum ten minutes on YouTube every day.

Therefore, Advertising on YouTube, provides many opportunities for businesses to expand their online marketing strategy. The significance of video in online marketing has been increasing with time, and investing in quality video ads online will get better results for any advertising movement online.

This article will cover benefits of YouTube ads for your digital business strategy. YouTube ads benefits include increased:

• Reach and visibility

• YouTube Advertising Can Be Cost-Effective

• Video Ads targeting

• Easy to Track & Measure

• YouTube Offers Several Different Ad Formats

• YouTube display Ads are more engaging

1: Increase Visibility and reach With YouTube Ads:

YouTube is one of the world’s largest search engines and the largest video-based social platform. Business with different marketing goals can use YouTube to a variety of points to get a wider audience to their marketing efforts. YouTube ads offers a profitable way to reach a large audience with multiple interests, and businesses can find their target audiences within YouTube’s user base.

Whether you’re targeting a role or trying to reach millions of users, you can be able to do it with the help of YouTube ads.

2. YouTube Ads can be Cost-Effective:

Many small businesses thinks that advertising on YouTube is beyond their budget, because it’s a big platform with a huge reach, but that’s actually not true. YouTube Advertising doesn’t require a very large budget to start up. You have the option to start small, carrying out the audience that better resonates with the products and services you offer. When you learn more about your audience and the type of content they like, your campaign becomes much easier. 

When measuring the productivity of campaigns, don’t forget to consider the cost of content. For example, take account of the price of a high-quality video in your campaign productivity calculations.

 3. Video Ads targeting:

You can use video ad targeting on other platforms, but it’s highly effective on YouTube. You can choose contextual targeting which targets content that is related to your content. 

You can also select the demographic targeting which targets people based on their age and gender. Other types of targeting include affinity audiences, in-market audiences, video remarketing, and many more. 

4. Easy to Track & Measure:

Another advantages of advertising on YouTube is, ads are easy to track and measure. This is the best way to check if your advertisement is actually working and helps you not to waste money on an ad that just isn’t hitting the ad. Being able to see the metrics on your ads helps to improve the efficiency of your ad. You can also check the details on audiences of your ad to see who you are really reaching. 

5. YouTube Offers Several Different Ad Formats

YouTube comes up with several different ad formats that you can use interchangeably according to your business and advertising goals.  The different ad formats available on the platform are:

 Skippable in-stream ads

 Non-skippable in-stream ads

 Masthead ads.

 Video discovery ads.

6: YouTube display Ads are more engaging:

Video ads are best way to make your content impressive and more engaging for audiences. In a world where people use ads at every go, and want the content to stand out and really get the viewer’s attention.  So YouTube video advertisement is the better way. By making an effective and notable video ad, you will increase the customer engagement and hopefully ad recall, both of that are very helpful to any rising business. 

As you can see, there are several benefits of YouTube Ads that make it a great plan for any business. But the thing is you can only benefit if you do it correctly by prioritizing brand safety.

                     The most useful tools for Social media 

In today’s world of Social Media and digital marketing, it is very challenge for people to stay on topmost of everything. But there is a solution to everything. Fortunately there are variety of social media tools that help you get more success and these tools can be used to improve your effectiveness. Using these tools daily will help getting progressive results.

So, in this article we will be exploring some of the top most social media tools which people use and find them helpful. Some of the top most tools used by well-known brands and companies are as under:

1. Google Trends

It is a free tool that has been created by Google to help people search for trending thing online. Variety of Brands use it to observe important things that are happening in the world. Also a lot of people use Google Trends as a mean to discover popular information and share them. It can also be used to monitor trending keywords and can check their current and past days, months and years position.

2. Canva:

Another great tool is Canva that is used by almost every brand or business online. Most of Often social media influencers and marketers wants to create beautiful and aesthetic images without getting help from any designer so Canva would be a life savior in that case.

Nowadays Canva is the tool so many marketers rely on for making great-looking social media images rapidly. It offers ready-made templates, icons, and artworks for images to look professional. Most of these are for free but canva for work starts $12.95/month. It has more than millions of graphic elements and has an interface which is easy to use drag and drop.

3. Unsplash:

One of the best tools for photography, design and video space is Unsplash. It has a huge library of professional photos. You can use those for free. Its photos are highly popular among many digital marketers because they give your content a very professional look. In unsplash you have to explore the collections so better you should find those people whose work you really admire follow them to always get updated.

4. Feedly

Feedly is great for variety of things. You can add all the RSS feeds to feedly if you are working with any influencer intead of following their blogs, or visiting differernt websites or keeping an eye on latest news. It will save your time and energy. Feedly plays an important role in content making ideas. You can add different blogs in one place in feedly and can check them in one place at a time.

5. Buffer

Buffer is used for brand building and it is free but paid plans start at $15/month. It is mainly planned to make things easier for businesses and marketing to plan social media posts, and manage their different accounts in one place. Buffer Publish allows you to make a plan for your social media profiles, then it will be published at the times you’ve selected when you add content to your Buffer file.

I hope you got some knowledge about some of the useful tools for Social Media. For more detailed information do consider to visit Icon Advertising.

Advantages of 3D Marketing

3D animation has reached popularity in past decades and now it can be used in almost every business. It has proven itself as a great market tool. It contain a lot of different features which are best for various purposes. It also has a huge number of verities and offers something special for every sort of business that no other method can ever match. 3D animation is not only limited to a small medium. It is an ideal marketing tool which works for every industry.

Some of the Advantages of 3D marketing are given below;

 1. Visual Effects
It is obvious that no other marketing tool can compete the strength of 3D animations when there is a portrait of a product delivering. It is not only bounded to visual effects but shows the realistic effects. It is a pleasure to our eyes mind that conveys a highly effective message of a creative ideas.
Without a doubt, no other visual or audio medium can match the strength of 3D animations when it comes to delivering a stunning and concise portrait of a product. It does not only shows the visual beauty but also displays the realistic effects. Comes up with to show the main points with more clarity.

 2. Real feeling
The most valuable importance of 3D animation is that it generates an illusion of real life. It makes a link between reality and fantasy which effects the people positively. When people watch 3D animated videos on screens, they get fascinated by the creativity. It is also considered as the best options for advertising purposes nowadays. Companies prefer this mode of communication and marketing for better results.
 
3.   Builds reputation
Companies prefer 3D mode of communication and marketing for its growth and better result .Whether it is marketing, sales, or presentations, 3D Animation offers you the ability to make your products or services highly impressive to the customer by making it more precise and much easier to understand clearly.

 4. Time
if we talk about timings, a realistic 3D Animation displays things faster and more efficiently than texts, images or just a general video.  It gives you a chance to present more information in less amount of time in more precise way.

5. Online platform
by using a 3d video for your business or products you can widely spread in on multiple platforms. Your products presence will be there in almost every social media sides in highly sophisticated way. It will help you to grow your business and bring you more leads in short time period.
 
6. Re usability
the most valuable thing of 3D animation is re usability. 3D models and other means can be used again to modify the video or encounter upcoming requirements and updates. It means that the video is future-proof and editable if it is required in future.

7. Less cost more profit

In3D Animation videos there would be no need for outdoor shootings, which most probably are costly, costly setups, and people wages made a huge budget. 3D is cheaper than many other marketing tools that people are using on daily basis. You would spend less amount of money in animation but you would get more profit.

 For more information do visit IconAdvertising.

 

Facebook Advertising practices

 In today's  digital world Facebook is considered as the most important way to connect with others because billions of people are using Facebook nowadays. It has come with more options which definitely are useful but also complicated for those who have no knowledge about their usage. For the best results of your business or best interaction you should use Facebook so it is necessary to understand the different options, types and targeting options of Facebook before using it.

In this article, we will be discussing about all the important things you need to know about Facebook advertising.

1.    Objectives

Always prefer those objectives that initiate business value. Facebook has the huge variety of advertising objectives which definitely would help the brands to fulfill their business needs. Gone are those days when Facebook ads success were accomplished by website clicks or campaigns it has evolved and offers like awareness, conversions and many more.

·         Awareness: includes brand awareness like people would increase awareness for your business through Facebook.

·         Reach: shows that how many people have reached you.

·         Considerations: it will enhance your websites traffic.

·         Engagement: it helps more people to see and engage and allows them to contact you via message.

·         App installation: And also gives options to install your brands app.

·         Traffic: it also ties to connect the people nearby which would enhance the traffic of your website.

 

Placement optimization:

Facebook ad placement includes Facebook news feed, audience network even in messenger as well. And if you open all these placement it would be more helpful. It is called placement optimization which helps to optimize against those who are getting your objectives. If you use more placements then there would be more data then the Facebook would also have to learn more data from that. You have to look deeply for what performs best.

Optimization

Advertisers on Facebook set budgets for the Ads. In this way one can get the best opportunities to fulfill its desired objectives through the ads sets on Facebook. One can finalize the budget to Ads that perform best.

Mobile-first creative

Everyone knows that social media has become mobile-first experience.  So you have to be very careful while creating campaigns. Always go for ad creative which is attractive, looks great on the small screen, and inspiring for people. Always prefer bright graphics for banners, and go for video ads are under 15 seconds. Simply, be sure that your ads look aesthetic on mobile.

 Broad vs specific targeting

Specific targeting always look good but choose to go a little wider when trying to expanse your budget. Sometimes not everyone can contact on Facebook so always add some extra things in your experiments.

You have to expand your audience using the tools you have available, and create ads that will expand your business. For more information go visit Icon Advertising.