Social media ecommerce marketing is an act of using social media to endorse an online store, product, or service in order to drive more sales and connect with people via social media platforms like Facebook, Instagram, Pinterest or TikTok. Currently almost every brand get benefits from social media marketing, up to 80% believe that their struggles have been somewhat effective for their business.
A few characteristics of using social media on ecommerce marketing for effective result that you need to take into consideration are:
1: Relevancy and consistency
On social media being relevant means being original and creating your own quality content. Once you understand the nature and purpose of your business, your brand identity and the image you want to have, you will be able to comprehend what kind of content you should be making. You can create content centered to the products you’re selling and the sale you’re having with the aim of growing conversion, plus you can also work on posts and videos focused on brand building.
Your posts must have consistency, as it helps your posts appearing on peoples feed, which will keep your audience interested and involved. You also need to keep in mind that you are always going to have new audience visiting on your profile and they need to understand your brand and business with just a glance or a click So be careful about both the new and old audience.
2. Interact with your audience
You have to put an effort on your social media strategy, so the effective efforts of creating engagement is not an overnight work. Before sharing a content think about every post, that what is the purpose of that particular post, how is it going to catch attention and how can it engage your audience? Expert says, the more you engage your audience, the more they are going to promote you and your brand. This will also help you to know who they are, and why are they following you.
3. Collab with other social media accounts
Everyone on social media wants to increase their audience. Therefore discovering a right partner, business or person, that is willing to join you on a social media venture would be very beneficial. This can be done by enrolling prominent social media influencers to be your brand’s ambassador, or join other business.
After having more followers, you acquire more to continue growing the number of people that interact with your brand, then you must start making use of tools and impressions to convert your audience into right customers.
4. Create brand trust
Brand trust is vital to any brand. Creating brand trust is compulsory if you wish to succeed in the business. For an online business, where people cannot touch, see and smell your product, they should have the guarantee that their data is safe with you once they place an order. Brand trust cannot be made overnight, but with so much hard work put on your website looks, product delivery, customer service and other extents of your business, you are able to build that trust. It can be achieved by a well-planned social media strategy. Remember that social media is more than a device to entertain people and sell products,
5. Advertise on social media
Social media advertising is the best tool you can use, and invest your money on. Just like Google Ad, you can choose how much money you need to invest, for how long, and to what kind of audience. You can try different kinds of photos, captions, demographics and time of posting and to each of them, check your website’s active rate. Testing campaigns is a never ending steps to social media advertising achievement.
6. Social Commerce
Social Commerce means selling your products direct from your social media account, instead of using social media to take people to your ecommerce website. It is an interesting tool that has been used by famous luxury fashion brands and popular restaurants and many more.
While everyone is on social media, as well as your competitors and you need to use it for your advantage by having a brand allied and active profile that engages customers, while creating a brand statement and selling products. Social media is much more than a tool. If you want for a trusted social media advertising agency in Dubai then get in touch with Icon Digital. https://digital.icon-ad.com/expertise/social-media-management
