What is Social Media Audit and Benefits of Doing a Social Media Audit?

 A social media audit is defined as a review of social media doings and how well they are meeting someone’s social media marketing plan’s and purposes.

Like accounting, an audit is an option to go through everything and have a glance at what’s right and what’s wrong. It is simply going step back to analyze what’s been happening and what you’ve been doing. It looks at the key performance signs and other metrics to see what’s functioning well, what need to be improved, and how you can optimize your social occurrence. If you have this information, then you can grow your audience and provoke more engagement.

 Benefits of doing a social media audit

As mentioned earlier a social media audit takes an in-depth look at your brand or services existing social media presence. The findings from the audit provide feedbacks that help to engage more customers and increase returns.

Professional feedback about your content with insights

A social media audit offers valuable feedback from an expert and the knowledge added is often the difference between receiving leads and dropping them. Solid strategies always get the right message to the right customer at the right time.

Social media conversions

Social media conversions let you know that you successfully made the people to do what you desired them to do. It might be possible that sometime companies basically don’t expect to convert with social media. And in some cases business owners are frustrated from absence of conversions. In both situations, a social media audit will identify areas for progress and help you observe the way to more conversions: influence more people, get more engagement, and increase leads and actions.

Discover opportunities to generate leads

Social media is based on pay-to-play concept now. Facebook ads when done effectively, there would be nothing more valuable for improving engagement and driving leads. If you’re presently running ads, a social media audit will analyze current strategies and provide further ad strategies to discover. If you’re not running Facebook ads, then the audit will provide steps to promote content, increase engagement and drive leads to your website.

Helps you stand against your competitors

Competition is the best thing that enables you to do your best. It’s helpful to be aware of the fact that why your customers choose you rather than your competitor. Assessing how your competitors use social media and revealing their strengths and weaknesses, give you a distinctive advantage. The social media audit will expose areas to ponder on to attract more customers.

Proper strategy and proven techniques

One of the greatest things about social media is that every step of the buyer’s life within the social media meets with useful content that engages them, including ads and other offers. Plus a social media audit will survey how, where and when you’re losing people in your social sales. 

Engaging them at every step involves proper strategy and proven strategies:

• Are you identifying organic leads through your social channels?

• Do you have a process for engaging and following on social media leads?

• Are you sharing specific pages or contents in social media platforms for the customers to acquire more?

A social media audit brings you harmony in life. It will help you explain your message so customers engage. So, these were just five of the benefits of Social Audits. For more information, do consider to visit Icon Advertising. 

6 Benefits of YouTube Ads for Your Business

YouTube advertising means advertising on YouTube, it promotes video content, in relevant search terms in YouTube Search. As Google owns YouTube, YouTube advertising is possible only through Google Ads. In YouTube advertising, businesses can utilize its video ad formats or use it in part with display campaigns. YouTube has over two billion monthly users, with 500 hours of video content uploaded every minute to the platform. Each visitor spends minimum ten minutes on YouTube every day.

Therefore, Advertising on YouTube, provides many opportunities for businesses to expand their online marketing strategy. The significance of video in online marketing has been increasing with time, and investing in quality video ads online will get better results for any advertising movement online.

This article will cover benefits of YouTube ads for your digital business strategy. YouTube ads benefits include increased:

• Reach and visibility

• YouTube Advertising Can Be Cost-Effective

• Video Ads targeting

• Easy to Track & Measure

• YouTube Offers Several Different Ad Formats

• YouTube display Ads are more engaging

1: Increase Visibility and reach With YouTube Ads:

YouTube is one of the world’s largest search engines and the largest video-based social platform. Business with different marketing goals can use YouTube to a variety of points to get a wider audience to their marketing efforts. YouTube ads offers a profitable way to reach a large audience with multiple interests, and businesses can find their target audiences within YouTube’s user base.

Whether you’re targeting a role or trying to reach millions of users, you can be able to do it with the help of YouTube ads.

2. YouTube Ads can be Cost-Effective:

Many small businesses thinks that advertising on YouTube is beyond their budget, because it’s a big platform with a huge reach, but that’s actually not true. YouTube Advertising doesn’t require a very large budget to start up. You have the option to start small, carrying out the audience that better resonates with the products and services you offer. When you learn more about your audience and the type of content they like, your campaign becomes much easier. 

When measuring the productivity of campaigns, don’t forget to consider the cost of content. For example, take account of the price of a high-quality video in your campaign productivity calculations.

 3. Video Ads targeting:

You can use video ad targeting on other platforms, but it’s highly effective on YouTube. You can choose contextual targeting which targets content that is related to your content. 

You can also select the demographic targeting which targets people based on their age and gender. Other types of targeting include affinity audiences, in-market audiences, video remarketing, and many more. 

4. Easy to Track & Measure:

Another advantages of advertising on YouTube is, ads are easy to track and measure. This is the best way to check if your advertisement is actually working and helps you not to waste money on an ad that just isn’t hitting the ad. Being able to see the metrics on your ads helps to improve the efficiency of your ad. You can also check the details on audiences of your ad to see who you are really reaching. 

5. YouTube Offers Several Different Ad Formats

YouTube comes up with several different ad formats that you can use interchangeably according to your business and advertising goals.  The different ad formats available on the platform are:

 Skippable in-stream ads

 Non-skippable in-stream ads

 Masthead ads.

 Video discovery ads.

6: YouTube display Ads are more engaging:

Video ads are best way to make your content impressive and more engaging for audiences. In a world where people use ads at every go, and want the content to stand out and really get the viewer’s attention.  So YouTube video advertisement is the better way. By making an effective and notable video ad, you will increase the customer engagement and hopefully ad recall, both of that are very helpful to any rising business. 

As you can see, there are several benefits of YouTube Ads that make it a great plan for any business. But the thing is you can only benefit if you do it correctly by prioritizing brand safety.

                     The most useful tools for Social media 

In today’s world of Social Media and digital marketing, it is very challenge for people to stay on topmost of everything. But there is a solution to everything. Fortunately there are variety of social media tools that help you get more success and these tools can be used to improve your effectiveness. Using these tools daily will help getting progressive results.

So, in this article we will be exploring some of the top most social media tools which people use and find them helpful. Some of the top most tools used by well-known brands and companies are as under:

1. Google Trends

It is a free tool that has been created by Google to help people search for trending thing online. Variety of Brands use it to observe important things that are happening in the world. Also a lot of people use Google Trends as a mean to discover popular information and share them. It can also be used to monitor trending keywords and can check their current and past days, months and years position.

2. Canva:

Another great tool is Canva that is used by almost every brand or business online. Most of Often social media influencers and marketers wants to create beautiful and aesthetic images without getting help from any designer so Canva would be a life savior in that case.

Nowadays Canva is the tool so many marketers rely on for making great-looking social media images rapidly. It offers ready-made templates, icons, and artworks for images to look professional. Most of these are for free but canva for work starts $12.95/month. It has more than millions of graphic elements and has an interface which is easy to use drag and drop.

3. Unsplash:

One of the best tools for photography, design and video space is Unsplash. It has a huge library of professional photos. You can use those for free. Its photos are highly popular among many digital marketers because they give your content a very professional look. In unsplash you have to explore the collections so better you should find those people whose work you really admire follow them to always get updated.

4. Feedly

Feedly is great for variety of things. You can add all the RSS feeds to feedly if you are working with any influencer intead of following their blogs, or visiting differernt websites or keeping an eye on latest news. It will save your time and energy. Feedly plays an important role in content making ideas. You can add different blogs in one place in feedly and can check them in one place at a time.

5. Buffer

Buffer is used for brand building and it is free but paid plans start at $15/month. It is mainly planned to make things easier for businesses and marketing to plan social media posts, and manage their different accounts in one place. Buffer Publish allows you to make a plan for your social media profiles, then it will be published at the times you’ve selected when you add content to your Buffer file.

I hope you got some knowledge about some of the useful tools for Social Media. For more detailed information do consider to visit Icon Advertising.