Why branding is important for your business

Whether it is small, medium, large or B2B business branding is the ultimate need of every business. It is your promise to your customers. Branding differentiates you from your competitors and tells your customers what they can expect from your products and services. Your brand is who you are and what people can expect from you. Your logo, packaging and other promotional materials communicate your brand. Brand strategy is the key element in successful branding campaign. What you communicate verbally or visually are parts of your brand strategy. Deliver what you promise. Build trust and be consistent. A good branding strategy increases the value of a company. It is a fact that professional appearance builds trust and also supports advertising. Due to the huge demand of branding in Dubai, we offer top quality branding services in Dubai.

Branding also generates new customers.  It enables companies to get referral business and improves  recognition. For good branding you will need the services of a great branding agency. Only a well-established branding company can provide you quality services. If you hire an agency with little or no experience for branding purpose then your money and time both will be wasted. Before hiring a company make sure the Agency has enough experience in branding. 

Icon Advertising is a branding agency in Dubai with a team of highly experienced brand strategists, creative directors, experienced designers, and print specialists. Whether you are looking for office branding, wall branding, vehicle branding or complete branding solutions Icon Advertising  should be your number one choice. We have experience of working with leading companies in Dubai and outside of the UAE making their brands stand out from others. Whether you are a business owner in Dubai, Sharjah, Abu Dhabi, Al Ain, Ras Al Khaimah anywhere in UAE and looking for affordable branding services then contact Icon today for a customised branding quote.

Graphic Design in Dubai by Icon Advertising

Graphic design is a systematic plan to solve a problem with the use creative art with the support of images, symbols or even words. No one can deny the importance of graphic design. It is the most important thing, which every one requires whether it is a business or individual. It is a way of visual communication of concepts with the help of various graphic elements.

Graphic Design Elements: 

Graphic design is carried out using photos, logos, illustrations which also include straight, curved, thick, thin lines, squares, round shapes. A number of different colours are used based on demand, which go through in-line with color scheme of the over all branding. A beautifully designed and aesthetically appealing brochure, booklet, business card or flyer can have a positive impact on the customer. Graphic design comes first when an organisation has to make a great first impression. Starting from a company website if it is not done in a professional way with poor graphics then no one will trust your business so it is the key element which every business has to recognise and give it special attention to make a great impression.

 How to select a good graphic design agency: 

Finding a good and reliable graphic design company is not a cup of tea. You need to do a lot of research to find a company who knows the importance of graphic design for a business promotion and can come up with creative ideas to solve problems. It doesn’t mean to just draw sketches of something and color it. It needs experience, out of the box thinking, creativity to create something, which is unique, attractive, and grab the attention of potential customers. Visit websites of different graphic design agencies and see their portfolios. Look at the clients’ feedback. Ask for references. Compare prices and finally make a decision ask for proposal.

Graphic design in Dubai: 

Icon Advertising is the leading graphic design company in Dubai. With many years of experience in advertising, branding Icon offers reliable solutions for all your advertising needs from creative brochures, flyers to complete branding. For customised graphic design solutions contact for a quote now.