Choosing the right Printing Press

Printing Press in Dubai

Offset Printing in Dubai

What is offset printing:

Offset lithography is a technique which is used for large scale printing. It is a type of printing in which the images on metal plates are offset to rubber rollers and then sent to the print media. The print media or paper doesn't come in direct contact with the metal plates.

Types of Offset Printing :

There are two types of Offset printing.

1- Sheet-fed: During this process individual pages of paper are fed into the machine. The pages can be either cut in advance or trimmed after printing. It is considered good for small and medium jobs.

2- Web offset: In this type of printing larger and high speed machines are used. Large rolls of paper are fed into it and the individual pages are separated and trimmed afterwards. It is less expensive when used for large publications.

Advantages of Offset Printing

The main benefit of this kind of printing is its high image quality. Another advantage of Offset printing is that if the quantity is large then the cost will be less.

The offset printing method has made newspapers printing easy, books printing affordable and marketing and promotional items printing economical.

The Offset Printing Process

Offset printing is relatively in-expensive but it requires fairly large investment at the start for equipment and setup. It involves a series of process like creating the artwork to operating the press and then binding.

Where to find offset Printing Press in Dubai:

Although you will find many printing companies in UAE but always choose reliable and professional company for quality work and saving money. Rainbow Press is the leading printing press in UAE offering professional services for all types printing from offset printing in Dubai , digital printing to large format printing at very fair price. Whether you are looking for small or large amount printing Contact RPI now.

How to Choose top Branding Agency in Dubai, Sharjah, Abu Dhabi, and UAE

Branding is the basic need of each and every business whether small or large firm. It is the power of branding when you purchase a branded thing its price is really expensive but the same thing non branded will be cheap. Finding a reliable branding company in UAE is not an easy task if you are working in a city like Dubai. You need to do thorough homework to choose your branding company. You must know what to look for in a branding agency. Here are few features which need to be considered during the selection process. 

Creative team: The top most component you will look for in a branding company should be the availability of skilled people who have sufficient experience in creating successful branding campaigns. It would be great if you hire a local agency because of the local experience and better communication as it plays a vital role in a branding campaign. 

Brand Strategy: There are several elements which require special attention during the hiring process but the most important and the basic requirement is the brand strategy. Whether your company requires re-branding or needs a comprehensive branding campaign from the scratch your agency must be capable of offering all you need to be recognized as a big brand. Your agency can provide you all the services from Logo design, brochure design, and packaging design to website and digital marketing all under one roof. 

Relevant Experience: It is one of the most important components when we talk about the features of a world class branding agency. Due to the rapid increase in the number of marketing companies you will face problems in differentiating between the right and the wrong agency. So you have to get an idea through research and by visiting their websites. Have a close look at their portfolio section what they have done for their past customers and what they have achieved. 

Conclusion: Branding is the key element and as a business owner you must invest a handsome amount for successful brand promotion and to increase your business reach and visibility. Icon Advertising is the leading branding company in Dubai with vast experience in brand promotion in UAE. If you are a startup or existing company looking for affordable branding solutions then contact UAE’s top branding agency today.

Printing Press in Dubai- Rainbow Printing Industries LLC

Printing is the basic requirement today for individuals as well as businesses. Whether you are looking for room decoration, want to show your name on t shirt or looking for a marketing campaign you will need it. Although you will get the service from anywhere but the objective is to get quality work. How to get quality printing services? This is the important question. If you are looking for printing services in UAE then the competition is even high here. So you need to do a though research before you handover your printing job to anyone.

Finding a reliable Printing company is a challenging task. With the rapid increase in the number of print companies it has become complicated to find the right company. Rainbow Printing Industries LLC is the leading printing press in UAE offering quality print at reasonable price. Whether you are looking for printing books, magazines, brochures, flyers or any other marketing materials you can find all the services under one roof. With many years  of experience in the printing industry and with highly dedicated team of printing professionals, we provide quality offset printing, digital , large format and other printing services in UAE at affordable price without compromising on quality.

We have helped many businesses and organizations communicate their message well though amazing print quality. Our top priority is customers' satisfaction the reason why we have long list happy clients in UAE. The feature which makes us unique from other printer is our commitment and timely delivery of your printing materials. We use latest printing equipments to make sure the task is carried out meeting the highest standards. Whether your business is located in Abu Dhabi, Sharjah, Dubai, Ajman or any other city we provide printing services all-across the Middle East. For all types of your printing requirements contact us today.

Advertising Company in Dubai - Icon Advertising

Advertising is the basic need of every business. Companies throughout the world accept this fact. If you are a business owner in UAE then you will face even tough competition. You need to invest a handsome amount in advertising to promote your business. If you are a new business in the market then you will need to spend even more. The expenses in marketing are considered as profitable investment. There are so many types of advertising mediums such as pay per click, SEO, Social media, Billboard, signage, brochure, flyer distribution etc. which can be utilized to maximize profit.

With the rapid growth of advertising agencies it has become challenging to find the right Advertising company in Dubai. Every day new companies are setting up the reason why you should choose an agency which can offer you the right services at reasonable cost. Before hiring a marketing agency you need to do your homework and try to gather as much information as you can through Google search, friends, other sources. Once you are satisfied then ask for a meeting and make a decision that best suits your advertising requirements.

Make sure your Advertising company has the right team to work on your project. The company must be reliable with complete knowledge of the market you want to target. The company should be able to deliver your message to your target audience so that they become loyal to your product. The company must be able to develop the company's image through advertising that allows the business to develop brand awareness.

When looking for an advertising agency in UAE, you will find a lot of companies in Dubai, Sharjah, Abu Dhabi offering advertising services. The reason why choosing the top agency who knows customers' requirements well becomes complicated. Icon Advertising is a well-established renowned creative agency in Dubai with in-house team of marketing experts. With years of experience in UAE and with sound knowledge of local market, Icon has helped many businesses in building their brands through successful advertising campaigns. If you are a new business owner or want to improve your sales through advertising then contact UAE's leading Advertising Company today.

Hiring Digital Marketing Company in Dubai

Digital Marketing is the fastest growing platform. As today it has become really a tough job to get customers, the reason why companies are more interested in utilizing digital marketing strategies to remain ahead of their competitors. The best thing about this channel is that you will get targeted clients who will be more interested in buying your services or products. It is also a challenging task to get clients through online marketing channels as you will face big competition. To remain ahead of your competitors you need to invest in online advertising. If you are offering services in a city like Dubai, UAE then definitely you need to invest even more as the competition is even tougher here for companies. The reason why you need a detailed Digital marketing strategy.

Each medium in Digital marketing has its own benefits and it all depends on the requirements of the business how to utilize it. If you are new business and looking for quick leads then you can take the advantage of PPC/ Google Adwords. It is a type of online marketing in which you have to pay certain amount for each click on your ads. But for this to work you will need to hire a company with expertise in Paid campaign management. Similarly you can use SEO which is also an online advertising medium but unlike PPC you don’t need to pay for a click. For Search Engine Optimization you need to hire an SEO Agency to work on your website to make it SEO friendly. Once your website becomes visible in SERPs for certain phrases which we call keywords then you will start getting sales. Another way of getting free traffic through digital media is the use of Social network sites such as Facebook, Twitter, Youtube, Instagram, Google Plus etc. You will require to hire a Social Media agency who will be managing these accounts bringing new customers to your business.

Icon Advertising is a full service Digital Marketing Agencyin Dubai offering quality and affordable online marketing solutions to businesses in and outside UAE. If you are looking for a reliable agency to promote your business in Dubai through Digital marketing then contact us today.

Advertising Agencies in Dubai

Have you done a Google search for the keyword "advertising agencies in UAE"? You will get an idea of how competitive is the advertising market. Dubai is the business hub and new companies are setting up rapidly. With this growth the demand for advertising agencies has also increased. You will find many advertising companies in Dubai, Sharjah, Abu Dhabi but which agency you would choose, this will be the big question. There are a lot of things which you should consider while hiring a marketing company. Here are a few considerations you should remember when choosing an agency:

Expertise:

Before hiring an agency make sure that the company has the right talent to work on your project.Better to meet each and every member in the staff who will be responsible of handling your account. Ask yourself whether the agency is capable of delivering the expected results or not.

Experience in the industry:

Realize how much experience they have in the advertising field.Always hire a company with sufficient experience in the local market. Be careful and always look for established company because you can get the service in less price but you can’t get the desired results due to lack of experience.

Communication:

It is one of the core components which is essential for successful implementation of advertising campaign. It is a great idea to hire an agency who can communicate well and share feedbacks with you. Also it is important the agency can communicate in local language.

Case Studies:

It is always useful to get an idea about the company what they have done for their past clients for similar campaigns. Have a close look at their strategies and the results. What was their contribution to increase sales and what was the criteria to measure the success.

Creativity:

Creativity is one of the features which you should consider as the top priority when looking for an ad agency. The advertising team must consists of creative, out of the box thinkers who can turn your ideas to reality by creating stunning visuals. They have top quality art directors, designers and branding specialists.

Conclusion:

Although you may find many agencies in UAE offering advertising services but still finding a trusted advertising agency in Dubai, Sharjah, Abu Dhabi, UAE is a complex task. You must do proper research to get an idea about the companies working in the advertising industry. If you are looking for an ad-agency in UAE then you are lucky to have Icon Advertising as your marketing partner. With years of experience in the UAE market we have helped many companies from startups to large firms to get new customers and building their brand names through successful advertising campaigns. If you want to be one of those companies contact us today.