Sunday 20 December 2015

Choosing the right Printing Press

Printing Press in Dubai

Offset Printing in Dubai

What is offset printing:

Offset lithography is a technique which is used for large scale printing. It is a type of printing in which the images on metal plates are offset to rubber rollers and then sent to the print media. The print media or paper doesn't come in direct contact with the metal plates.

Types of Offset Printing :

There are two types of Offset printing.

1- Sheet-fed: During this process individual pages of paper are fed into the machine. The pages can be either cut in advance or trimmed after printing. It is considered good for small and medium jobs.
2- Web offset: In this type of printing larger and high speed machines are used. Large rolls of paper are fed into it and the individual pages are separated and trimmed afterwards. It is less expensive when used for large publications.

Advantages of Offset Printing

The main benefit of this kind of printing is its high image quality. Another advantage of Offset printing is that if the quantity is large then the cost will be less.
The offset printing method has made newspapers printing easy, books printing affordable and marketing and promotional items printing economical.

The Offset Printing Process

Offset printing is relatively in-expensive but it requires fairly large investment at the start for equipment and setup. It involves a series of process like creating the artwork to operating the press and then binding.

Where to find offset Printing Press in Dubai:

Although you will find many printing companies in UAE but always choose reliable and professional company for quality work and saving money. Rainbow Press is the leading printing press in UAE offering professional services for all types printing from offset printing in Dubai , digital printing to large format printing at very fair price. Whether you are looking for small or large amount printing Contact RPI now.

Tuesday 8 December 2015

How to Choose top Branding Agency in Dubai, Sharjah, Abu Dhabi, and UAE

Branding Dubai

Branding is the basic need of each and every business whether small or large firm. It is the power of branding when you purchase a branded thing its price is really expensive but the same thing non branded will be cheap. Finding a reliable branding company in UAE is not an easy task if you are working in a city like Dubai. You need to do thorough homework to choose your branding company. You must know what to look for in a branding agency. Here are few features which need to be considered during the selection process. 

Creative team: The top most component you will look for in a branding company should be the availability of skilled people who have sufficient experience in creating successful branding campaigns. It would be great if you hire a local agency because of the local experience and better communication as it plays a vital role in a branding campaign. 

Brand Strategy: There are several elements which require special attention during the hiring process but the most important and the basic requirement is the brand strategy. Whether your company requires re-branding or needs a comprehensive branding campaign from the scratch your agency must be capable of offering all you need to be recognized as a big brand. Your agency can provide you all the services from Logo design, brochure design, and packaging design to website and digital marketing all under one roof. 

Relevant Experience: It is one of the most important components when we talk about the features of a world class branding agency. Due to the rapid increase in the number of marketing companies you will face problems in differentiating between the right and the wrong agency. So you have to get an idea through research and by visiting their websites. Have a close look at their portfolio section what they have done for their past customers and what they have achieved. 

Conclusion: Branding is the key element and as a business owner you must invest a handsome amount for successful brand promotion and to increase your business reach and visibility. Icon Advertising is the leading branding company in Dubai with vast experience in brand promotion in UAE. If you are a startup or existing company looking for affordable branding solutions then contact UAE’s top branding agency today.