What is search engine marketing, SEM?

 What is search engine marketing, SEM?

Search engine marketing (SEM) refers to digital marketing strategy. It basically increases the visibility of a website in pages called search engine results pages (SERPs). It was used for both organic search activities and paid search activities but now it is only used for paid search marketing.

 

In order to appear on search engine result pages SERPs, brands pay for ads With SEM. The main thing to search for an accurate key words. When a person search for such terms they will see an Ad from the brand. The brand is charged for per click.

Nowadays on almost every search results pages the paid search ads can be found. These are mostly located on the very top or the bottom of the page. There will be written “Ad” in a small font that is just to make us aware that it is a paid one.

 

SEM Platforms

In SEM is a search engine when users perform a search then a brand can place search ads that are displayed. Two of the most popular SEM platforms are Google and Bing.

• Google Ads is on the top and considered as the widely used SEM platform. In a single day more than billions of searchers are done so it is the most helpful one to get the brand in front of the largest online audience.

 

• Bing Ads Bing Ads is helpful for those who do not use Google for search. Bing is a partner with Yahoo and MSN and being partner with them it serves ads.

 

 

Keywords

SEM keywords are the most important terms and phrases, that are used to target the search engine marketing campaigns. When people search for those keywords, your ad will be seen there. For example, if your campaign targets any particular term then your ad may show when a user searches for that particular word or phrase. Choose the most accurate keywords.

1.    Broad match keywords. It includes similar terms like singular or plural forms, synonyms or similar phrases. For instance when directing the major keyword, like best food it may also target word related to keyword like desi food, online foods, spicy food.

 

2.    Phrase match keywords it marks the precise or exact phrase, and also that phrases having word that comes before or after the target keyword. For instance if a phrase is food, a campaign may also target best desi food, find the best food, best spicy food etc.

 

3.    Exact match keywords this marks those words that are very closely related to the target word. Words that contain singular or plural forms, abbreviations, paraphrases, or closely related words. For example, when targeting the exact match keyword best food that may also target best foods, bests of food, and bests food.

 

4.    Negative keywords it is all about those words that you don’t want to target. Negative keywords are and exact match keywords that you don’t want to add or use. These terms may be directly related to your keywords but opposes the intention of the target term, your work or your ideas.

 

With an increasing number of people, search engine marketing has become the most important marketing strategy for increasing a brands reach.