Digital Marketing Agency in Dubai: Icon Advertising

If you would like to know how much you will spend and how much you could get then definitely you are in need of Online marketing. Digital Marketing has become the most effective way of marketing today due to its low cost and high quality results. Search engine optimisation, Google Adwords, Social Media, Affiliate Marketing all play important role in building brand awareness and increase sales. With the increasing popularity of these mediums the number of online marketing agencies has also increased. Digital Marketing can bring quick sales the reason why businesses are investing reasonable amount in SEO, Facebook, Twitter, Instagram, Pay per click as compared to other mediums. Companies can choose its favorite medium and can have full control over the spending. There are different types of marketing channels companies can use but the mostly used mediums are SEO, Social Media and CPC. Here we will explain each and every medium so that it becomes easy to understand when and how to use which medium.

Search Engine Optimization:

It is the most cost effective medium to get quality leads. It is a process through which you can increase the visibility of a website against specific search terms which we call keywords. It is mainly consist of two parts On-page and Off-page.

On-Page SEO:

During this phase different changes are made to the title, description, content, heading tags, meta tags, content, images alt tags. It is also necessary to make changes to the structure of the website making it more SEO friendly. Once all on-page changes are done then as the second step is to create quality back links towards the site which we also call link building.

Off-Page SEO:

In this part high quality back links are created pointing to the site. It is the most crucial part of the SEO process as links from low quality sites can harm the site ranking instead of benefiting it. Only links from relevant, and quality sites matter.

It is also important to utilize only white hat SEO techniques as only those sites can remain safe from Google updates which are optimized following the SEO guidelines otherwise the frequent updates from Google can affect the ranking and penalize the website.

Social Media Marketing:

 It is also one the most popular mediums to attract new leads in a cost effective way. Facebook, twitter, Instagram, pinterest and other social network sites can be used to generate leads. You can use both free and paid ways to get the most out of the social media  marketing.

Google Adwords:

It is the quickest way of generating online leads. It is beneficial for both start ups and established companies. PPC can be highly effective if it is done in a proper way. It is recommended to hire an agency expert in paid marketing as in CPC you have to pay for each and every click.

In short to get the most out of your online marketing efforts make the best use of the available mediums. If you are looking for a Digital Marketing in Dubai then contact Icon Advertising, UAE's best Digital Agency today for competitive quote.